Open AccessEffect of Distribution Channels, Service Quality and Product Quality on Purchase Decisions at PT Sumatra Sukses Jaya (FDR Tire Distributor)
Author(s) -
Stewen,
Andre Fitriano,
Winer Antono
Publication year - 2021
Publication title -
international journal of research and review
Language(s) - English
Resource type - Journals
eISSN - 2454-2237
pISSN - 2349-9788
DOI - 10.52403/ijrr.20210621
Subject(s) - product (mathematics) , quality (philosophy) , service quality , business , purchasing , distribution (mathematics) , service (business) , sample (material) , marketing , sampling (signal processing) , operations management , mathematics , economics , computer science , mathematical analysis , philosophy , chemistry , geometry , epistemology , chromatography , filter (signal processing) , computer vision
The purpose of this study was to test and analyze distribution channels, service quality, product quality on purchase decisions at PT Sumatra Sukses Jaya. The phenomenon of a decrease in purchasing decisions, delays in distribution to customers, service quality that still gets complaints from customers and the existence of product returns from product quality that occur are the background of this research. The sampling technique in this study used simple random sampling using the slovin formula in determining the sample. The number of samples in this study was 115 people. In partial data testing, the variables of distribution channels, service quality, product quality show a positive and significant effect on each variable on purchase decisions at PT Sumatra Sukses Jaya. In testing the data analysis simultaneously, the variables of distribution channels, service quality, product quality showed a positive and significant effect on purchase decisions at PT Sumatra Sukses Jaya.Keywords: Distribution Channels, Service Quality, Product Quality, Purchase Decisions.