
Analysis of Factors Influencing Consumers in Using the E-Wallet Application
Author(s) -
Syafira Salzabella,
Ujang Sumarwan,
Lilik Noor Yuliati
Publication year - 2021
Publication title -
international journal of research and review
Language(s) - English
Resource type - Journals
eISSN - 2454-2237
pISSN - 2349-9788
DOI - 10.52403/ijrr.20210608
Subject(s) - technology acceptance model , product (mathematics) , business , service provider , usability , database transaction , structural equation modeling , service (business) , descriptive statistics , electronic money , quality (philosophy) , demographics , marketing , computer science , payment , database , philosophy , statistics , geometry , mathematics , demography , finance , epistemology , human–computer interaction , machine learning , sociology
The development of electronic money in Indonesia is quite rapid, this is proven to increase the volume of electronic money transactions in 2020 estimated to reach 3.7 billion with the number of electronic money in circulation of 51 electronic money. This research uses TAM which is a model that identifies the acceptance and use of technology for consumers, in this case the e-wallet application. The variables in this study include perceived ease of use, perceived usefulness, advertisements, cashback promos, product innovation and intention to use. This research aims to: 1) analyze demographics, perceived ease of use, perceived usefulness, advertisements, cashback promos, product innovation and the intention to use the e-wallet application services;2) analyze the factors affecting consumers in using the e-wallet application; 3) formulate managerial implications that can be implemented by service providers to increase the use of e-walletapplications. The study was conducted from August 2020 to March 2021. The number of samples used in this study was 407 respondents. Data analysis used descriptive statistics and SEM (Structural Equation Model) with SmartPLS software. The results showed that creating user friendly features to attract new users and retain old users; maintaining the quality of transaction services in terms of speed, convenience and practicality; improving service access when topping up and transferring balances to other users; service providers need to educate and socialize about e-wallets by utilizing cashback promos; improve security systems to safeguard users' personal data; there is a need for a legal protection for application users; and increasing the number of merchants on e-wallet applications.Keywords: intention to use, behavioral intention, e-wallet, TAM, payment method.