Open AccessFactors Impacting the Attractiveness of Cai Rang Floating Market, Can Tho City
Author(s) -
Nguyen Ngọc Quang,
Nguyễn Ngọc Minh,
Nguyễn Quốc Nghi
Publication year - 2021
Publication title -
international journal of research and review
Language(s) - English
Resource type - Journals
eISSN - 2454-2237
pISSN - 2349-9788
DOI - 10.52403/ijrr.20210518
Subject(s) - attractiveness , promotion (chess) , tourism , advertising , geography , business , marketing , psychology , political science , psychoanalysis , archaeology , politics , law
The study aims to find out factors affecting the attractiveness of the Cai Rang floating market in Can Tho City. The study data were collected from 308 visitors by direct interviews. The study has pointed out five factors affecting the attractiveness of the floating market. They include natural landscape, local culture, understanding, promotion activities, and differentiation. The natural landscape has the most influence on the attractiveness of the Cai Rang floating market in Can Tho City. Besides, the study has proposed several policy implications to improve the attractiveness of the floating market.Keywords: attractiveness, tourist, Cai Rang floating market.