Open AccessIntegrated marketing communications in tennis
Author(s) -
Michael Monegro
Publication year - 2021
Publication title -
itf coaching and sport science review/coaching and sport science review
Language(s) - English
Resource type - Journals
eISSN - 1812-2310
pISSN - 1812-2302
DOI - 10.52383/itfcoaching.v29i83.46
Subject(s) - marketing communication , business , marketing , digital marketing , emphasis (telecommunications) , integrated marketing communications , advertising , computer science , engineering , telecommunications , marketing management , relationship marketing
The objective of this article is to serve as a support for the many tennis stakeholders interested in promoting their services or strengthening their brands through a combination of marketing and communication strategies, with special emphasis on digital tools. This will allow them to achieve their goals more efficiently and at a lower cost.