Open AccessTennis teaching as business: coaches as creators of added value
Author(s) -
Andrés Crespo Dualde
Publication year - 2020
Publication title -
itf coaching and sport science review/coaching and sport science review
Language(s) - English
Resource type - Journals
eISSN - 1812-2310
pISSN - 1812-2302
DOI - 10.52383/itfcoaching.v28i80.68
Subject(s) - variety (cybernetics) , value (mathematics) , adaptation (eye) , service (business) , quality (philosophy) , marketing , business , multimedia , computer science , psychology , philosophy , epistemology , machine learning , neuroscience , artificial intelligence
The objective of this article is to promote tennis and tennis teaching as a business, and share some strategies that coaches can use to add value to the services and products they provide. In short, it presents four main areas in which coaches may add significant value for their clients: service quality; variety in the tools used; interaction with clients; and, adaptation of services to clients.