Open AccessA sponsorship game plan for tennis players
Author(s) -
Youvale van Dijk
Publication year - 2016
Publication title -
itf coaching and sport science review/coaching and sport science review
Language(s) - English
Resource type - Journals
eISSN - 1812-2310
pISSN - 1812-2302
DOI - 10.52383/itfcoaching.v24i70.213
Subject(s) - plan (archaeology) , athletes , marketing , business , public relations , advertising , psychology , political science , medicine , archaeology , history , physical therapy
Various factors are of importance to the ultimate success of a tennis player’s career. Apart from technical, tactical, mental and physical abilities, athletes require access to certain resources to fulfil their potential. Entering sponsorship agreements is often essential in realising access to these resources. This article reviews some basic concepts that tennis coaches, supporting team members and players could use to realise successful sponsorship deals.