Open AccessPersonal Branding for tennis coaches
Author(s) -
Youvale van Dijk
Publication year - 2015
Publication title -
itf coaching and sport science review/coaching and sport science review
Language(s) - English
Resource type - Journals
eISSN - 1812-2310
pISSN - 1812-2302
DOI - 10.52383/itfcoaching.v23i65.112
Subject(s) - advertising , corporate branding , business , process (computing) , brand management , marketing , psychology , public relations , computer science , political science , operating system
This article identifies the need for personal branding in one’s career – a phenomenon that has gained importance in recent years. By establishing a personal brand coaches are able to differentiate themselves. Four key steps in establishing a personal brand are identified: self-assessment, creating one’s personal brand, marketing one’s personal brand, and evaluation and adjustment. In addition, the role digital media channels can play in the process is discussed.