Open AccessIntercultural communication from the perspective of individualist and collectivist cultures
Author(s) -
Stela Spînu,
AUTHOR_ID
Publication year - 2021
Publication title -
administrarea publică
Language(s) - English
Resource type - Journals
ISSN - 1813-8489
DOI - 10.52327/1813-8489.2021.4(112).03
Subject(s) - collectivism , individualism , multiculturalism , globalization , intercultural communication , politics , perception , context (archaeology) , perspective (graphical) , confessional , sociology , cultural diversity , social psychology , internationalization , political science , psychology , pedagogy , anthropology , business , geography , archaeology , neuroscience , artificial intelligence , computer science , law , international trade
The process of globalization, which initially dominated only the economic sphere, subsequently led to profound socio-political and cultural transformations, influencing interethnic and inter-confessional relations in multicultural and multilingual environments. In the context of the new socio-political and cultural realities, the need to raise awareness of the importance of intercultural communication is evident. Intercultural communication contributes to overcoming the negative aspects of individualism and collectivism, changes the human perception of traditional values, causes changes in the way people think and behave.