Open AccessОMNICHANNEL MARKETING AS A NEW OPPORTUNITY TO BUILD AN EFFECTIVE CONSUMER INTERACTION STRATEGY
Author(s) -
Олена Бакуліч,
Anton Bokyi
Publication year - 2022
Publication title -
economic profile
Language(s) - English
Resource type - Journals
ISSN - 2587-5310
DOI - 10.52244/ep.2022.23.05
Subject(s) - omnichannel , marketing , digital marketing , business , return on marketing investment , marketing strategy , marketing management , marketing research , marketing effectiveness , relationship marketing