Open AccessThe Influence of Perceived Product Innovativeness on Customer Commitment: An Empirical Study of TPB Theory
Author(s) -
Zichen Wang
Publication year - 2022
Publication title -
proceedings of the international conference on big data economy and digital management
Language(s) - English
Resource type - Conference proceedings
DOI - 10.5220/0011168500003440
Subject(s) - theory of planned behavior , business , empirical research , product (mathematics) , marketing , psychology , computer science , control (management) , artificial intelligence , mathematics , statistics , geometry