Open AccessResearch on the Strategy and Social Effect of Firm’s Public Welfare Marketing
Author(s) -
Lei Wang
Publication year - 2022
Publication title -
proceedings of the international conference on big data economy and digital management
Language(s) - English
Resource type - Conference proceedings
DOI - 10.5220/0011162300003440
Subject(s) - business , social welfare , welfare , public welfare , marketing , social marketing , economics , political science , market economy , law , economic policy