Open AccessResearch on Platform Loyalty and Influencing Factors of Cross-border Online Shopping Consumers
Author(s) -
Danni Wu
Publication year - 2022
Publication title -
proceedings of the international conference on big data economy and digital management
Language(s) - English
Resource type - Conference proceedings
DOI - 10.5220/0011156600003440
Subject(s) - loyalty , business , computer science , advertising , marketing
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom