
Research on Platform Loyalty and Influencing Factors of Cross-border Online Shopping Consumers
Author(s) -
Danni Wu
Publication year - 2022
Publication title -
proceedings of the international conference on big data economy and digital management
Language(s) - English
Resource type - Conference proceedings
DOI - 10.5220/0011156600003440
Subject(s) - business , loyalty , advertising , computer science , marketing , internet privacy