Open AccessPredicting Headline Effectiveness in Online News Media using Transfer Learning with BERT
Author(s) -
Jaakko Tervonen,
Tuomas Sormunen,
Arttu Lämsä,
Johannes Peltola,
Heidi Kananen,
Sari Järvinen
Publication year - 2021
Language(s) - English
Resource type - Conference proceedings
DOI - 10.5220/0010543000290037
Subject(s) - headline , computer science , transfer of learning , social media , world wide web , artificial intelligence , advertising , business
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