Open AccessBrand Equity and Brand Image as Direct and Indirect Determining Factors of Small Business Growth
Author(s) -
Fatimah Fatimah,
. Darna,
Nurul Hasanah,
Y M Elisabeth
Publication year - 2020
Language(s) - English
Resource type - Conference proceedings
DOI - 10.5220/0010522100650071
Subject(s) - brand equity , business , brand management , brand image , marketing , advertising , computer science