Open AccessAnalysis of Viral Marketing and Customer Experience Influence on Purchasing Decisions through E-Commerce Shopee
Author(s) -
Agin Septhi,
Rahmat Hidayat
Publication year - 2020
Language(s) - English
Resource type - Conference proceedings
DOI - 10.5220/0010354200360043
Subject(s) - viral marketing , business , purchasing , e commerce , marketing , computer science , world wide web , social media