Open AccessEffect of Green Product, Green Packaging, Green Advertising on Green Purchase Intention through Intervening Variables Green Satisfaction and Green Trust of Employee at the Directors Office of PTPN II
Author(s) -
Lovianna Magda Hasibuan,
Isfenti Sadalia,
Rulianda Purnomo Wibowo
Publication year - 2018
Language(s) - English
Resource type - Conference proceedings
DOI - 10.5220/0009900900002480
Subject(s) - advertising , green tea , business , product (mathematics) , food science , mathematics , chemistry , geometry