Open AccessCustomer Loyalty Classification with RFM and Naïve Bayes for Decision Making in Indonesia E-Commerce Industry
Author(s) -
Indra Ranggadara,
Ifan Prihandi,
Sfenrianto Sfenrianto,
Nilo Legowo
Publication year - 2019
Language(s) - English
Resource type - Conference proceedings
DOI - 10.5220/0009866201470152
Subject(s) - naive bayes classifier , loyalty , computer science , bayes' theorem , business , loyalty business model , e commerce , bayesian probability , artificial intelligence , marketing , world wide web , support vector machine , service quality , service (business)