Open AccessCustomer Loyalty Classification with RFM and Naïve Bayes for Decision Making in Indonesia E-Commerce Industry
Author(s) -
Indra Ranggadara,
Ifan Prihandi,
Sfenrianto Sfenrianto,
Nilo Legowo
Publication year - 2019
Language(s) - English
Resource type - Conference proceedings
DOI - 10.5220/0009866201470152
Subject(s) - naive bayes classifier , business , e commerce , loyalty , bayes' theorem , loyalty business model , computer science , marketing , bayesian probability , artificial intelligence , world wide web , support vector machine , service quality , service (business)
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom