Open AccessEffect of Customer Value and Experiential Marketing to Customer Loyalty with Customer Satisfaction as Intervening Variable: Case Study on Go-Jek Makassar Consumers
Author(s) -
Rahmat Riwayat Abadi,
Idayanti Nursyamsi,
Musran Munizu
Publication year - 2018
Publication title -
proceedings of the 1st unimed international conference on economics education and social science
Language(s) - English
Resource type - Conference proceedings
DOI - 10.5220/0009505107670774
Subject(s) - customer satisfaction , loyalty business model , marketing , business , customer delight , customer retention , customer value , customer equity , customer advocacy , variable (mathematics) , advertising , value (mathematics) , intervening variable , loyalty , service quality , mathematics , statistics , service (business) , economics , sociology , microeconomics , profit (economics) , mathematical analysis , population , demography