Effect of Customer Value and Experiential Marketing to Customer Loyalty with Customer Satisfaction as Intervening Variable: Case Study on Go-Jek Makassar Consumers | Zendy

Rahmat Riwayat Abadi | Zendy; Idayanti Nursyamsi | Zendy; Musran Munizu | Zendy

Open Access

Effect of Customer Value and Experiential Marketing to Customer Loyalty with Customer Satisfaction as Intervening Variable: Case Study on Go-Jek Makassar Consumers

Author(s) -

Rahmat Riwayat Abadi,

Idayanti Nursyamsi,

Musran Munizu

Publication year - 2018

Publication title -

proceedings of the 1st unimed international conference on economics education and social science

Language(s) - English

Resource type - Conference proceedings

DOI - 10.5220/0009505107670774

Subject(s) - customer satisfaction , loyalty business model , marketing , business , customer delight , customer retention , customer value , customer equity , customer advocacy , variable (mathematics) , advertising , value (mathematics) , intervening variable , loyalty , service quality , mathematics , statistics , service (business) , economics , sociology , microeconomics , profit (economics) , mathematical analysis , population , demography

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