Open AccessThe Effects of Marketing Capabilities on Financial Performance through Innovation Capabilities in Fashion Small and Medium Enterprises in Medan
Author(s) -
Yeni Absah,
Rismayani,
R. Hamdani Harahap
Publication year - 2019
Language(s) - English
Resource type - Conference proceedings
DOI - 10.5220/0009204003510355
Subject(s) - business , small to medium enterprises , small and medium sized enterprises , marketing , knowledge management , industrial organization , computer science , finance