Open AccessWhat Driving Someone to Be an Impulse Buyer? Examining the Consumption Behavior of Indonesian Consumer
Author(s) -
Bayu Wiratama,
Wahyono Wahyono,
Ida Maftukhah,
Angga Pandu Wijaya
Publication year - 2019
Language(s) - English
Resource type - Conference proceedings
DOI - 10.5220/0009202502740283
Subject(s) - indonesian , impulse (physics) , consumption (sociology) , advertising , business , computer science , aesthetics , art , philosophy , linguistics , physics , quantum mechanics