What Driving Someone to Be an Impulse Buyer? Examining the Consumption Behavior of Indonesian Consumer | Zendy

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What Driving Someone to Be an Impulse Buyer? Examining the Consumption Behavior of Indonesian Consumer

Author(s) -

Bayu Wiratama,

Wahyono,

Ida Maftukhah,

Angga Pandu Wijaya

Publication year - 2019

Language(s) - English

Resource type - Conference proceedings

DOI - 10.5220/0009202502740283

Subject(s) - indonesian , impulse (physics) , consumption (sociology) , advertising , business , aesthetics , art , philosophy , linguistics , physics , quantum mechanics

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