Open AccessThe Influence of Consumers’ Perception and Brand Image on Buying Interest of the Millenial Generation in Killiney Coffee Shop in Medan
Author(s) -
Riza Fanny Meutia,
Sukaria Sinulingga,
Beby Karina Fawzeea,
Isfenti Sadalia
Publication year - 2019
Language(s) - English
Resource type - Conference proceedings
DOI - 10.5220/0009199500870090
Subject(s) - coffee shop , perception , advertising , business , brand image , computer science , marketing , psychology , neuroscience
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom