Open AccessThe Influence of Consumers’ Perception and Brand Image on Buying Interest of the Millenial Generation in Killiney Coffee Shop in Medan
Author(s) -
Riza Fanny Meutia,
Sukaria Sinulingga,
Beby Karina Fawzeea,
Isfenti Sadalia
Publication year - 2019
Language(s) - English
Resource type - Conference proceedings
DOI - 10.5220/0009199500870090
Subject(s) - coffee shop , perception , advertising , business , marketing , computer science , psychology , neuroscience