Open AccessBrand Trust as Mediation Variable of Customer Relationship Management Influence on Student Loyalty
Author(s) -
Dewi Murtiningsih
Publication year - 2019
Language(s) - English
Resource type - Conference proceedings
DOI - 10.5220/0008929500710075
Subject(s) - mediation , business , variable (mathematics) , loyalty business model , loyalty , brand loyalty , marketing , psychology , advertising , mathematics , service quality , sociology , service (business) , mathematical analysis , social science