Open AccessCustomer Relationship Management, Customer Satisfaction and Its Impact on Customer Loyalty
Author(s) -
Sulaiman Sulaiman,
Said Musnadi
Publication year - 2018
Publication title -
proceedings of the 7th international conference on multidisciplinary research
Language(s) - English
Resource type - Conference proceedings
DOI - 10.5220/0008892606920698
Subject(s) - customer satisfaction , loyalty business model , customer delight , customer equity , business , customer retention , customer advocacy , customer intelligence , marketing , computer science , service quality , service (business)