Open AccessThe Influence of Attitude, Product, Price, Place, and Promotion on Indonesian Consumers’ Purchase Intention towards Healthy Dessert
Author(s) -
Carissa Tibia Walidayni,
Evy Rachmawati Chaldun
Publication year - 2019
Language(s) - English
Resource type - Conference proceedings
DOI - 10.5220/0008429502180228
Subject(s) - indonesian , promotion (chess) , product (mathematics) , business , advertising , marketing , sales promotion , commerce , sales management , mathematics , philosophy , linguistics , geometry , politics , political science , law