Open AccessEvaluating Relationship of Associative CSR Actions, Brand Attitudes, Consumer Satisfaction & Local Welfare: Mixed Method Approach for the Case Study of Sinar Mas Indonesia
Author(s) -
Yulita Fairina Susanti,
Albert Hasudungan
Publication year - 2019
Language(s) - English
Resource type - Conference proceedings
DOI - 10.5220/0008428901740182
Subject(s) - associative property , business , welfare , corporate social responsibility , computer science , marketing , mathematics , economics , political science , public relations , pure mathematics , market economy