Open AccessThe Influence of Testimonial, Social Media-based Promotions and Electronic Word of Mouth toward Purchase Intention
Author(s) -
Muhammad Dian Ruhamak,
Pamadya Vitasmoro,
Afif Nur Rahmadi
Publication year - 2018
Publication title -
proceedings of the annual conference on social sciences and humanities
Language(s) - English
Resource type - Conference proceedings
DOI - 10.5220/0007415600780081
Subject(s) - testimonial , advertising , word of mouth , social media , computer science , business , psychology , internet privacy , world wide web