Open AccessThe Influence of Testimonial, Social Media-based Promotions and Electronic Word of Mouth toward Purchase Intention
Author(s) -
Gandung Satriyono,
Pamadya Vitasmoro
Publication year - 2018
Publication title -
proceedings of the annual conference on social sciences and humanities
Language(s) - English
Resource type - Conference proceedings
DOI - 10.5220/0007415300670070
Subject(s) - testimonial , social media , word of mouth , advertising , computer science , business , world wide web
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom