PERSONALISATION AND CUSTOMISATION - A strategic leverage to sustain e-trading market share | Zendy

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PERSONALISATION AND CUSTOMISATION - A strategic leverage to sustain e-trading market share

Publication year - 2005

Language(s) - English

Resource type - Conference proceedings

DOI - 10.5220/0002554000400047

Subject(s) - leverage (statistics) , business , personalization , industrial organization , market share , computer science , marketing , machine learning

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