Open AccessHow to target millennials as beer consumers through social responsibility? The case of Plzenský Prazdroj
Author(s) -
Xénia Szarková,
Jana Kozáková,
Radovan Savov
Publication year - 2022
Publication title -
potravinárstvo
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.259
H-Index - 12
eISSN - 1338-0230
pISSN - 1337-0960
DOI - 10.5219/1764
Subject(s) - corporate social responsibility , diversification (marketing strategy) , marketing , business , perception , portfolio , product (mathematics) , social responsibility , advertising , public relations , psychology , political science , geometry , mathematics , finance , neuroscience