Open AccessPENGARUH FAKTOR-FAKTOR KEPUASAN KONSUMEN TERHADAP LOYALITAS KONSUMEN IKLAN DI GADJAH MADA ENTERPRISE
Author(s) -
Ana Fitriyatul Bilgies,
Arifah Sundari,
Nurul Fauziyah
Publication year - 2020
Publication title -
journal of management and accounting
Language(s) - English
Resource type - Journals
eISSN - 2620-9756
pISSN - 2620-6951
DOI - 10.52166/j-macc.v3i2.2066
Subject(s) - business , loyalty business model , customer satisfaction , advertising , intervening variable , loyalty , marketing , consumer satisfaction , business administration , service quality , sociology , population , demography , service (business)
This research is one of the methods used by researchers to determine the level of customer satisfaction that has customer loyalty with various marketing methods that are carried out to provide the number of components that influence consumer loyalty attitudes. In this study also makes the four variables represent some expanded customer satisfaction: Intensifly, and Cross selling. Results of this research,obtained that the cross selling variable provides the biggest contribution to consumer loyalty.