Open AccessMODAL BUDAYA DAN MODAL SOSIAL: PENUNJANG BERKEMBANGNYA TOKO BANGUNAN YUNA JAYA
Author(s) -
Ayu Musliha
Publication year - 2021
Publication title -
humanis : jurnal ilmu-ilmu sosial dan humaniora/humanis: jurnal ilmu-ilmu sosial dan humaniora
Language(s) - English
Resource type - Journals
eISSN - 2579-8987
pISSN - 2085-1413
DOI - 10.52166/humanis.v13i1.2315
Subject(s) - social capital , capital (architecture) , business , loyalty , data collection , business administration , process (computing) , modal , citizen journalism , marketing , sociology , computer science , social science , chemistry , archaeology , world wide web , polymer chemistry , history , operating system
: In fact, the development of a business does not only talk about how economic capital is managed by business actors. Cultural capital and social capital are also important aspects in the process of developing a business. This research uses qualitative methods with data collection techniques through interviews and participatory observation. The informant investigates the business owner and one of the customers. The results of the study indicate that the capital owned by the business owner benefits the business actor for running his business. Meanwhile, social capital in the form of trust can enhance existing social networks and build new social networks. The maintenance process is carried out by business owners through loyalty to sales / bosses and buyers. So, it can be concluded that social capital and cultural capital also play an important role in the process of developing a business.