Open AccessPENGARUH STRATEGI PEMASARAN DAN KUALITAS PELAYANAN TERHADAP PENINGKATAN PENJUALAN DI PT. AYU INDAH GROUP CABANG PACIRAN LAMONGAN
Author(s) -
M Hafidh Nasrullah,
Muhammad Faizin
Publication year - 2020
Publication title -
humanis : jurnal ilmu-ilmu sosial dan humaniora/humanis: jurnal ilmu-ilmu sosial dan humaniora
Language(s) - English
Resource type - Journals
eISSN - 2579-8987
pISSN - 2085-1413
DOI - 10.52166/humanis.v12i2.1977
Subject(s) - population , service quality , business administration , business , agricultural science , service (business) , marketing , environmental science , demography , sociology
The problem that is known to be related to customer loyality in the PT. Ayu Indah Lamongan is the fluctuation in sales in the past three months. This study aims to influence Strategy marketing and Quality of service on Increased sales in the PT. Ayu Indah Lamongan which is on Jl. Raya Deadles No. 35, Paciran, Lamongan. This research is a survey with quantitative research, population and sample of this study were 60 respondents who bought airplane, car rental etc. in the PT. Ayu Indah Lamongan, data colllection using interviews and questionnaires. Analysis of the data used is the validity test, multiple linear regression analysis, hypothesis testing and the coefficient of determination R2 test.