Open AccessPENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP MINAT BELI PADA MASKER AXIS-Y MUGWORT PORE CLARIFYING WASH OFF PACK DENGAN BRAND IMAGE SEBAGAI VARIABEL MEDIASI (Studi Kasus Pengguna TikTok)
Author(s) -
Subhan Subhan,
Putri Karmila Ode,
Ida Hidayanti
Publication year - 2022
Publication title -
jurnal mitra manajemen
Language(s) - English
Resource type - Journals
ISSN - 2599-087X
DOI - 10.52160/ejmm.v6i3.601
Subject(s) - brand image , psychology , business administration , advertising , business