Open AccessEffect of Financial Risk, Privacy Risk and Product Risk on Online Shopping Behavior
Author(s) -
Anam Bhatti,
Shahrin Saad,
Salimon Maruf Gbadebo
Publication year - 2019
Publication title -
pakistan journal of humanities and social sciences
Language(s) - English
Resource type - Journals
eISSN - 2709-801X
pISSN - 2415-007X
DOI - 10.52131/pjhss.2019.0704.0091
Subject(s) - product (mathematics) , business , advertising , affect (linguistics) , plan (archaeology) , risk perception , consumer behaviour , internet privacy , financial risk , marketing , computer science , psychology , actuarial science , geometry , mathematics , communication , archaeology , history , perception , neuroscience
The purpose of this study is to examine the direct influence of financial risk, privacy risk, and product risk on online shopping behavior. Existing study model developed on the base of theoretical background. In doing this, 280 questionnaires were examined using Smart PLS-SEM. Convenience sampling used in this study. While the bulk of prior studies discovered a negative relationship between risks and online shopping behavior, this study also indicates that negative influence on online shopping behavior. The study offers additional insights into how risks can be decreased to increase the online shopping behavior that can be used to improve the plan while online shopping behavior can be enhanced. The current study reveals some important factors that affect the online shopping behavior of consumers and if we minimize these risks then significantly enhance the ratio of profits from online channels.