Open AccessStrategies of Green Marketing as tool of Competitive Advantage
Author(s) -
Arslan Afzal Ansari,
Muhammad Waqas Ameer,
Lubna Tabbassum
Publication year - 2019
Publication title -
pakistan journal of humanities and social sciences
Language(s) - English
Resource type - Journals
eISSN - 2709-801X
pISSN - 2415-007X
DOI - 10.52131/pjhss.2019.0702.0085
Subject(s) - competitive advantage , business , marketing , marketing strategy , green marketing , industrial organization , marketing management
This paper aims to find out the impact of green marketing strategies as tool of competitive advance for the firm. Green marketing is a basic tool and marketing strategy to get competitive advantage on other firms in the market. The firms which are going green are enjoying high returns and a great increase in their profits. Moreover these firms also have competitive advantage on other firms in the market.