Open AccessCustomer Relationship Management (CRM) as a Life Style
Author(s) -
Hussein A. Al-Homery,
Hasbullah Asharai,
Azizah Ahmad
Publication year - 2018
Publication title -
pakistan journal of humanities and social sciences
Language(s) - English
Resource type - Journals
eISSN - 2709-801X
pISSN - 2415-007X
DOI - 10.52131/pjhss.2018.0604.0067
Subject(s) - customer relationship management , style (visual arts) , workflow , business , process (computing) , marketing , knowledge management , process management , computer science , database , geography , archaeology , operating system
This article is about the concept of CRM life style. It is an intellectual concept, where the researcher analyses the abbreviation “CRM” by returning each letter to its origin to prove the hypothesis of the concept. Where the researcher proposes the CRM database structure for the CRM process as a customer life style, where it depends on the business workflow process and the specialty of each business, and where the database structure tried in our case study for an authorized automobile dealer in Riyadh, Saudi Arabia.