Open AccessVIDEOGAME ANALYTICS, SURVEILLANCE CAPITALISM AND THE RETENTIONAL ECONOMY OF PLAY
Author(s) -
Ben Egliston
Publication year - 2019
Publication title -
selected papers of internet research
Language(s) - English
Resource type - Journals
ISSN - 2162-3317
DOI - 10.5210/spir.v2019i0.10958
Subject(s) - capitalism , analytics , data analysis , work (physics) , data science , frame (networking) , computer science , business , political science , engineering , politics , data mining , telecommunications , mechanical engineering , law
Data analytics tools are increasingly prevalent in videogames and are reliant on the surveillant capture and relay of user data. In this paper I present some conceptual work and preliminary analysis of the analytics tool ‘DotaPlus’ used in Dota 2. Through my analysis, I frame DotaPlus as a site of ‘surveillance capitalism’, using data derived from various modes of surveillance to generate potentials for commercially desirable gameplay experience.