Open AccessNew Media and Journalism: Assessing the Twitter using Patterns of Journalists
Author(s) -
Javairia Zubair,
Muhammad Ashfaq,
Noor-ul-Ain Shahid
Publication year - 2021
Publication title -
mediaciones sociales
Language(s) - English
Resource type - Journals
ISSN - 1989-0494
DOI - 10.5209/meso.69579
Subject(s) - journalism , norm (philosophy) , control (management) , social media , psychology , public relations , computer science , sociology , political science , media studies , world wide web , artificial intelligence , law
This study examines journalists’ Twitter using patterns and its relationship with attitude, subjective norm, and perceived behavioural control based on personal usage and professional usage. Twitter has become an important tool for journalists, not only for personal usage but also for professional usage. It provides a platform for fast communication. A quantitative research approach is deployed, and a survey of professional journalists (N=411) was conducted. The results of the survey indicate that Twitter using patterns of journalists have positive relationships with attitude, subjective norm, and perceived behavioural control.