Open AccessAudiovisual Narrative Genres as a Tool for Advertising Research
Author(s) -
Víctor HernándezSantaolalla,
Jorge David Fernández Gómez,
María del Mar Rubio-Hernández
Publication year - 2022
Publication title -
estudios sobre el mensaje periodístico
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.252
H-Index - 14
eISSN - 1698-0972
pISSN - 1134-1629
DOI - 10.5209/esmp.78764
Subject(s) - operationalization , creativity , drama , narrative , comedy , advertising , sample (material) , product (mathematics) , computer science , sociology , psychology , visual arts , art , business , literature , social psychology , philosophy , chemistry , geometry , mathematics , epistemology , chromatography