Open AccessBrand Fanaticism: Scale Development
Author(s) -
Minh T.H. Le
Publication year - 2019
Language(s) - Uncategorized
Resource type - Dissertations/theses
DOI - 10.5204/thesis.eprints.130710
Subject(s) - fanaticism , brand management , advertising , brand equity , brand extension , scale (ratio) , brand awareness , psychology , business , political science , geography , cartography , politics , law
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