Open AccessHow can Materialism Affect the Intention to Create Brand-related User-Generated Content About Style on Social Media Sites?
Author(s) -
Thi Mai Han Nguyen
Publication year - 2019
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.5204/thesis.eprints.128748
Subject(s) - materialism , affect (linguistics) , content (measure theory) , social media , style (visual arts) , psychology , advertising , user generated content , personality , social psychology , world wide web , computer science , business , art , mathematics , communication , mathematical analysis , philosophy , literature , epistemology