We Are All Ballooning: Multimedia Critical Discourse Analysis of ‘Measure Up’ and ‘Swap It, Don’t Stop It’ Social Marketing Campaigns | Zendy

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We Are All Ballooning: Multimedia Critical Discourse Analysis of ‘Measure Up’ and ‘Swap It, Don’t Stop It’ Social Marketing Campaigns

Author(s) -

Lily O’Hara,

Jane Taylor,

Margaret Barnes

Publication year - 2015

Publication title -

m/c journal

Language(s) - English

Resource type - Journals

ISSN - 1441-2616

DOI - 10.5204/mcj.974

Subject(s) - wright , politics , ideology , political science , sociology , gender studies , history , law , art history

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