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We Are All Ballooning: Multimedia Critical Discourse Analysis of ‘Measure Up’ and ‘Swap It, Don’t Stop It’ Social Marketing Campaigns
Author(s) -
Lily O’Hara,
Jane Taylor,
Margaret Barnes
Publication year - 2015
Publication title -
m/c
Language(s) - English
Resource type - Journals
ISSN - 1441-2616
DOI - 10.5204/mcj.974
Subject(s) - wright , politics , ideology , political science , sociology , gender studies , history , law , art history

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