Open AccessR U ready 4 new subtitles? Investigating the potential of social translation practices and creative spellings
Author(s) -
Alina Secară
Publication year - 2021
Publication title -
linguistica antverpiensia new series - themes in translation studies
Language(s) - English
Resource type - Journals
ISSN - 2295-5739
DOI - 10.52034/lanstts.v10i.282
Subject(s) - argument (complex analysis) , computer science , the internet , linguistics , fragmentation (computing) , sociology , psychology , world wide web , programming language , philosophy , biochemistry , chemistry
In this paper I investigate novel and creative linguistic features used in non-conventional subtitling settings such as fansubbing, arguing that they can be advantageously used in professional subtitling practices for a specific medium, such as the Internet. The integration of txt lingo in subtitling is supported by the recent explosion of social translation practices as a response to an ever-growing audience fragmentation as well as changes in technology which make the integration of several customised subtitling tracks possible. In an attempt to provide empirical evidence to support this argument I present the initial results of a pilot eye-tracker-based experiment to elicit data on the reception of “unregimented” subtitling when offered as an alternative to conventional subtitling from consumers in selected new subtitling contexts.