Open AccessEMPLOYER AMBASSADOR AS ONE OF THE MODERN TRENDS IN HR BRANDING
Author(s) -
Kristina Olegovna Borodulina
Publication year - 2021
Publication title -
chronos journal
Language(s) - English
Resource type - Journals
ISSN - 2658-7556
DOI - 10.52013/2658-7556-61-11-14
Subject(s) - relevance (law) , business , employer branding , marketing , business administration , advertising , political science , law , new product development , product management
The article is devoted to the relevance of using a new trend in HR branding. An HR ambassador is a person who, by his status and role in the company, forms the internal and external image of the organization in the labor market. The article discusses the prerequisites for the formation of a new direction and the practical experience of using this trend in large Russian companies. The advantages of companies that pay attention to the development of branding are shown and the main criteria for the formation of external and internal image are indicated.