Open AccessMARKETING ANALYSIS OF THE COMPOSITIONS OF CARE COSMETICS FOR THE CONTENT OF SURFACTANTS, THE FEASIBILITY AND RELEVANCE OF REPLACING MORE AGGRESSIVE REPRESENTATIVES OF THESE SUBSTANCES WITH SPARING ORGANIC ANALOGUES
Author(s) -
Margarita Maksimovna Khrapova
Publication year - 2021
Publication title -
globus
Language(s) - English
Resource type - Journals
ISSN - 2658-5197
DOI - 10.52013/2658-5197-60-3-8
Subject(s) - cosmetics , relevance (law) , personal care , skin care , chemistry , business , marketing , advertising , organic chemistry , biochemical engineering , engineering , medicine , political science , law , family medicine
This article presents an analysis of the scientific literature on the topic «surfactants», studies the properties, applications in cosmetic chemistry, as well as the impact of these substances on the environment and living organisms. The market of modern personal care products is analyzed.