Open AccessSan Carlos City, Negros Occidental: Prospects and Perspectives as Meetings, Incentives, Conventions, and Exhibitions Destination
Author(s) -
Cybill Ann A. Ramirez
Publication year - 2021
Publication title -
philippine social science journal (university of negros occidental-recoletos- online)/philippine social science journal (university of negros occidental-recoletos-print)
Language(s) - English
Resource type - Journals
eISSN - 2704-288X
pISSN - 2672-3107
DOI - 10.52006/main.v4i2.317
Subject(s) - tourism , exhibition , visitor pattern , business tourism , checklist , incentive , marketing , geography , business , distribution (mathematics) , advertising , tourism geography , psychology , economics , archaeology , computer science , microeconomics , cognitive psychology , programming language , mathematical analysis , mathematics
Meetings, incentives, conventions, and exhibitions (MICE) tourism is a specialized area of the tourist industry growing in importance due to the growth of business tourism worldwide. In San Carlos City, the MICE industry is not yet fully developed; assessing the city's potential as a MICE destination is still essential to ascertain if the city has adhered to all the necessary qualifications and has sufficient facilities and services. As a result, using the Five A's of Tourism, the study assessed the potential of San Carlos City, Negros Occidental as a MICE destination and investigated stakeholders' perceived demands, difficulties, and opportunities. Using the quota sampling method, data were gathered from the respondents comprising tourism key players and tourists through a researcher-made checklist questionnaire. Descriptive analysis through frequency count and distribution percentage was used to analyze the data. Based on the findings, the city shows potential as a MICE-destination as determined using the Five A's of tourism. Generally, the study's findings may provide a basis for a proposed three-year MICE Tourism Development Plan of San Carlos City, Negros Occidental.