Marketability and Financial Performance of Suyac Mangrove Eco-Park | Zendy

Nince L. Mate | Zendy; Kristin Iris G. Estores | Zendy

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Marketability and Financial Performance of Suyac Mangrove Eco-Park

Author(s) -

Nince L. Mate,

Kristin Iris G. Estores

Publication year - 2020

Publication title -

philippine social science journal

Language(s) - English

Resource type - Journals

eISSN - 2704-288X

pISSN - 2672-3107

DOI - 10.52006/main.v3i2.252

Subject(s) - ecotourism , mangrove , business , marketing , product (mathematics) , welfare , tourism , geography , economics , ecology , market economy , geometry , mathematics , archaeology , biology

Ecotourism has shown significant fast-paced growth and is recently getting tremendous attention in the world. However, there are many challenges in product development and marketing. Suyac Mangrove Eco-Park needs the right marketing research for its community-based ecotourism development for people's welfare, especially the community and the tourists. Hence, the study assesses the level of marketability in terms of 7P's marketing mix and financial performance of Suyac Mangrove Eco-Park. Likewise, this study sought if a significant difference exists in the level of marketability when respondents are grouped according to designation.

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