Open AccessBlue Ocean Strategies and Indian Companies
Author(s) -
K. Sreeja
Publication year - 2020
Publication title -
asian review of social sciences
Language(s) - English
Resource type - Journals
ISSN - 2249-6319
DOI - 10.51983/arss-2020.9.1.1611
Subject(s) - competition (biology) , space (punctuation) , indian ocean , computer science , oceanography , geology , ecology , biology , operating system
The Blue Ocean Strategy is relatively a new concept propounded by Kim and Mauborgne in 2005 in their famous book “Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant”. Blue oceans are the unexplored market space where no competition exists at present. This is a concept paper based on content exploration and no scientific enquiry is carried out as part of this study. The present paper explains the concept of Blue Ocean Strategy by illustrating the examples of some companies using this strategy