Open AccessImpact of Socio-Economic Variables of Customers on the Antecedents of Customer Experience Management in Retail Sector: An Evaluative Study
Author(s) -
T. V. S. S. Swathi,
V. Narasimha Rao
Publication year - 2019
Publication title -
asian journal of managerial science/asian journal of managerial science
Language(s) - English
Resource type - Journals
eISSN - 2583-9810
pISSN - 2249-6300
DOI - 10.51983/ajms-2019.8.2.1550
Subject(s) - business , liberalization , marketing , consumption (sociology) , consumer behaviour , affect (linguistics) , developing country , space (punctuation) , economics , market economy , economic growth , social science , linguistics , philosophy , sociology
In India there has been a tremendous change witnessed on the consumer behavior since the liberalization of Indian economy from the year 1990s. In a developing economy like India, the biggest challenge a retailer faces would be to tackle the ever-changing consumption practices. India is the world’s fifth largest global destination in the retail space. The consumers in different socio-economic classes will generally have different priorities which will affect how they spend their money. It is essential on the part of retailers to understand socio-economic and demographic factors of consumers, affecting the antecedents of customer experience management in retail trade. This paper is an empirical analysis to know the socio-economic factors impact on consumer behavior in retail sector.