Open AccessEffect of Age and Occupation on Customer Delight: An Empirical Study With Respect To Departmental Store
Author(s) -
N. Kasambu,
R. Sritharan
Publication year - 2018
Publication title -
asian journal of managerial science/asian journal of managerial science
Language(s) - English
Resource type - Journals
eISSN - 2583-9810
pISSN - 2249-6300
DOI - 10.51983/ajms-2018.7.2.1309
Subject(s) - customer delight , customer to customer , customer retention , marketing , customer advocacy , business , customer intelligence , customer equity , customer profitability , customer experience , voice of the customer , advertising , service quality , service (business)
Delighting customer means exceeding the expectations of the customer. Since departmental stores provides homogenous products and services to its customers there must unique attributes that not exactly meet but also surpass the customer’s needs and expectation and gratify them. Customer delight is one of the major factors that play a significant role in deciding on whether to do a business with a certain bank or not. Customer delight is giving customers the direct experience. The main aim of the article is to measure the Customer Delight in Departmental Stores.